IPL has really dented the revenues of bollywood industry. During the 44 days IPL period no film had done good business except Imraan Hashmi starrer Jannat and only reason for success of Jannat the analysts are seeing that It is also cricket based film and Bhatt has really encashed the IPL by releasing the film during the IPL. Many big films releasing date was postponed due to IPL.
Now IPL is over and there will be line of big releases which will start with Sarkar Raj much awaited film starring Amitabh Bachchan, Abhishek Bachchan and Aishwarya Rai Bachchan releasing on June 6. Priyadarshan’s ‘Mere Baap Pehle Aap’ and Yash Raj’s ‘Thoda Pyaar Thoda Magic’ starring Saif Ali Khan and Rani Mukherjee will be other big releases for month of June.
In the month of July two new comer will be debuting Imraan, Aamir’s nephew will make his debut with ‘Jaane Tu Ya Jaane Na’ and Harman Baweja will be making debut on same date July 4 with most hyped sci-fi film ‘Love story 2050’ opposite bollywood’s top actress Priyanka Chopra.
Vipul Shah said,” IPL has affected the revenues of films released during that period and Industry will plan release dated taking into account the IPL from next year.”
A Bollywood expert said,” IPL will really dent the bollywood revenues every year as IPL will be commencing every year during the summer holidays and summer holidays are most productive for bollywood but now it will become unproductive due to IPL.”
Acc.to Dilip Soni producers have to plan the release taking into account the IPL matches from next year. Reason of no objection from industry is involvement of many bollywood stars in IPL like Shah Rukh Khan owner of Kolkata Knight Riders, preity Zinta owner of Kings Eleven Punjab, Akshay Kumar brand ambassador of Delhi Daredevils, Katrina Kaif brand ambassador of Vijay Malya’s team , Riya Sen brand ambassador of IPL’s official website and many more.
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